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In this episode, we discussed:

00:00 Importance of Structured Creative Testing

04:19 Ad Analysis and Strategy Development

09:06 Optimizing Product Advertising Headlines

11:49 Creative Testing Unlocks New Meta Audiences

13:01 Focus on Weekly Winning Ads

18:11 Decoding Customer Insights Systematically

20:36 Effective Client Campaign Strategy

23:17 Consistency Over Daily Fluctuations

26:28 Key Metrics for Creative Testing

29:49 Creative Strategy: Minor Tweaks, Concept Iteration

35:30 Creative Testing Pitfalls in Marketing

36:16 Creative Strategy and Testing Mistakes

39:26 Creative Content Generation Techniques

Connect with Marco and me here:

The Performers Newsletter: https://www.blog.theperformers.io/subscribe

The Performers Agency: https://theperformers.io/

The Performers Mastermind:https://theperformers.io/mastermind-community

Marco's Agencies:

https://www.ctrfactory.com/

https://www.shepherdagency.co/

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91 episodes