In this episode of What’s Next, host Aki Anastasiou speaks with James Lanigan, CEO of Luno, following the company’s recognition as 'Best Crypto Exchange' at the MyBroadband Awards. James reflects on Luno’s journey from its South African origins to becoming a trusted global platform with over 16 million users. He explains how simplicity, trust, and innovation have been key to Luno’s success, emphasizing the company’s commitment to compliance, education, and making crypto accessible for everyone. The discussion explores Luno’s recent product innovations, including tokenized US stocks and ETFs, the rapid growth of LunoPay for everyday crypto payments, and the landmark partnership with Discovery Bank—the first of its kind in Africa. James also unpacks the future of crypto regulation in South Africa, Luno’s upcoming launches for 2026, and why digital assets are becoming an essential part of modern finance. His advice to newcomers: start small, stay informed, and see crypto as a meaningful part of a diversified investment strategy.