In this What’s Next with Aki interview, Muhammed Izhaar Ebrahim, Channel Sales Manager for TCL Electronics South Africa, discusses the new products TCL has launched in South Africa and how the brand has become a major player in the country. He explains why TCL has risen in popularity over the past few years and unpacks what sets TCL apart as an innovative brand. Ebrahim then focuses on TCL’s new Mini LED TVs – explaining to viewers what makes these TVs so impressive. He also unpacks TCL’s brand partnership agreements with major sports clubs like Arsenal and the Vodacom Bulls. Ebrahim concludes the discussion by TCL South Africa’s plans in the local market for the months and years ahead.