In this episode, we sit down with Richard Simpson, Managing Director at Celerity, to uncover the fascinating journey from civil engineering to pioneering global business messaging. Richard shares how a simple need to send weather updates in 1999 sparked the creation of BulkSMS, a platform that has since transformed how businesses communicate. From humble beginnings to becoming a trusted global solution, Richard explains how SMS remains one of the most reliable and effective communication tools today. We also explore the evolution of Celerity, the parent brand behind BulkSMS, and its latest innovation: Kero, a rich business messaging platform that takes customer engagement beyond text. Richard explains how new technologies like RCS are shaping the future of communication, why SMS is still far from “dead,” and how Celerity continues to stay ahead with secure, scalable, and innovative messaging solutions.