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Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Brand Lessons from Taylor Swift with Kevin Evers
Manage episode 489686467 series 2930709
Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to the What's Next! Podcast with Tiffani Bova.
I’m excited to welcome Kevin Evers to the show. He is a Senior Editor at Harvard Business Review. He's written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. But what he is here to talk about today is his new book called There's Nothing Like This: The Strategic Genius of Taylor Swift.
THIS EPISODE IS PERFECT FOR…anyone (fan or not) who is curious about how bold creative decisions can shape brand success.
TODAY’S MAIN MESSAGE…Taylor Swift has undeniably built one of the most successful music careers of all time. But beyond the musical talent, she’s also a business mastermind. In this episode, Kevin unpacks how she’s built a brand so distinctive that it operates in a category of one. From rethinking product launches to redefining customer loyalty, her approach is a case study in aligning brand, audience, and experience.
KEY TAKEAWAYS:
Longevity comes from bold, well-timed reinvention.
Fan obsession is a growth strategy, not just a marketing strategy.
You can’t fake authenticity; your audience will notice.
Strategic shifts should follow your creative instincts, not the market’s expectations.
Treat every product launch like an unforgettable experience.
WHAT I LOVE MOST…Kevin’s insight that Taylor Swift’s best strategies are rooted in her art, not the boardroom. Staying creatively true has become her business advantage.
Running Time: 28:46
Find Tiffani Online:
Find Kevin Online:
Kevin’s Book: There's Nothing Like This: The Strategic Genius of Taylor Swift
311 episodes
Share
Manage episode 489686467 series 2930709
Content provided by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst and Tiffani Bova or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to the What's Next! Podcast with Tiffani Bova.
I’m excited to welcome Kevin Evers to the show. He is a Senior Editor at Harvard Business Review. He's written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. But what he is here to talk about today is his new book called There's Nothing Like This: The Strategic Genius of Taylor Swift.
THIS EPISODE IS PERFECT FOR…anyone (fan or not) who is curious about how bold creative decisions can shape brand success.
TODAY’S MAIN MESSAGE…Taylor Swift has undeniably built one of the most successful music careers of all time. But beyond the musical talent, she’s also a business mastermind. In this episode, Kevin unpacks how she’s built a brand so distinctive that it operates in a category of one. From rethinking product launches to redefining customer loyalty, her approach is a case study in aligning brand, audience, and experience.
KEY TAKEAWAYS:
Longevity comes from bold, well-timed reinvention.
Fan obsession is a growth strategy, not just a marketing strategy.
You can’t fake authenticity; your audience will notice.
Strategic shifts should follow your creative instincts, not the market’s expectations.
Treat every product launch like an unforgettable experience.
WHAT I LOVE MOST…Kevin’s insight that Taylor Swift’s best strategies are rooted in her art, not the boardroom. Staying creatively true has become her business advantage.
Running Time: 28:46
Find Tiffani Online:
Find Kevin Online:
Kevin’s Book: There's Nothing Like This: The Strategic Genius of Taylor Swift
311 episodes
All episodes
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Similar to What's Next! with Tiffani Bova
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen earl ...
…
continue reading
Kara Goldin, Founder of Hint and Author of the WSJ Best Seller Undaunted, brings listeners real, unfiltered conversations with today’s boldest entrepreneurs, leaders, disruptors, and change-makers on The Kara Goldin Show. From overcoming setbacks to building iconic brands, Kara dives deep into the stories of those who dared to do things differently. Guests like Tony Robbins (entrepreneur, author), Chip Wilson (Lululemon), Guy Kawasaki (Apple, Canva), Mindy Grossman (WW), and Amy Errett (Madi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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