Roberto Horns joins us to tell wild stories and hard-earned lessons from being inside the rooms with TDE/Punch & SZA, Tricky Stewart & The-Dream during the making of “Umbrella,” an Akon surprise house visit, a Diddy writing camp, and assistant-engineering on Usher x R. Kelly “Same Girl.”

But the real value is the blueprint: how to turn momentum into streams, build a community that actually shows up, and why the best teams stay loyal like family (he even shares behind the scenes stories from being part of the TDE camp during the Kendrick vs. Drake beef).

What you’ll learn

• How Roberto got in with Punch (TDE) from a single tweet — and what he did next.
  
• Practical promo: physical “promo boxes,” paid ads that actually convert.
  
• Building your brand and doubling down on content that works.
  

If this episode helps you, like, comment, and send it to one artist friend who needs the push. You’re not too late — you’re right on time.

Are you in Los Angeles and wanting to connect with other musicians and play your tunes? Check out Writer's Round LA every Wednesday at 7:30 at Ivanhoe in Silverlake. It's a showcase and an open mic, so come play an original song and mingle with other amazing singer/songwriters!
https://www.instagram.com/writers_round_la/

Connect with Broadway B:
https://linktr.ee/thebroadwayb
https://www.instagram.com/TheBroadwayB
https://www.tiktok.com/@thebroadwayb

Support Broadway and this podcast on Patreon!
https://www.patreon.com/theBroadwayB