In this episode of What’s the Point?, Bill sits down with Alaskan financial coach and entrepreneur Chad Hufford. Chad shares how growing up under the mentorship of his father in the finance world laid the groundwork for his passion to help families build wealth with purpose. As the founder of Veritas and a longtime Dave Ramsey SmartVestor Pro, Chad brings deep experience, a coaching mindset, and powerful insights on faith, finances, and family legacy.

Chad Hufford is a lifelong Alaskan, financial advisor, and founder of Veritas, a holistic financial services firm based in Anchorage. A Ramsey SmartVestor Pro and former athlete, Chad blends strategy with the heart of a teacher. He and his wife Tiffany homeschool their six children and stay deeply connected to their community. Whether it’s moose in the backyard or mission-minded investing, Chad is all about building financial freedom with intentionality and faith.

Episode Highlights & Key Takeaways:

• From Father to Founder: How Chad’s upbringing in a financial household shaped his calling to help others manage their money with wisdom.
• Faith at the Core: Why financial stewardship, generosity, and biblical principles are foundational to the way Chad serves clients.
• Beyond the Numbers: Chad shares why financial planning is about more than money—it’s about life purpose, legacy, and mindset.
• Coaching for Confidence: Learn how Chad uses a coaching model to empower people with clear direction instead of confusion or fear.
• Generational Wealth: Hear Chad’s thoughts on inheritance vs. impact, and what it means to truly prepare the next generation.

Chad Hufford reminds us that financial freedom isn’t just about spreadsheets and savings—it’s about living a life of generosity, clarity, and conviction. Whether you’re starting your financial journey or looking to leave a legacy, Chad’s wisdom offers a refreshing, faith-rooted approach to money and purpose.

Connect with Bill:

• [email protected]
• www.brandingpillars.com
• www.brandingforresults.com
• IG - @wcellis
• Facebook - @CoachBillEllis
• LinkedIn - linkedin.com/in/wcellis
• Book: Women Who Won

Links for This Episode:

• Email: [email protected]
• Phone: 907-561-2462
• Website: www.veritasalaska.com (main website)

SOCIAL MEDIA INFO:

• https://www.linkedin.com/in/chad-hufford-066208100
• https://www.instagram.com/veritas.alaska
• https://www.facebook.com/VeritasWealthManagement
• https://www.youtube.com/@veritasalaska

BOOK: Forging Financial Freedom www.forgingfinancialfreedom.com

Quick Episode Summary:

• 0:00 Bill welcomes Chad Hufford to the show and introduces today’s theme.
• 1:18 Chad shares his upbringing in Anchorage, Alaska, and his early exposure to the world of finance.
• 5:10 Why faith and family became the driving forces behind Chad’s financial practice. 9:32 Chad explains the founding of Veritas and what sets his approach apart from traditional advisors.
• 14:00 How being a former athlete informs his coaching style and the way he serves clients.
• 20:48 A deeper look into the dangers of financial comparison, emotional decision-making, and fear-driven planning.
• 26:17 The difference between financial education and financial transformation—and how Chad helps people shift their mindset.
• 32:00 Final reflections: Chad shares his “point” on what truly matters when it comes to finances and life purpose.

Enjoyed this conversation? Make sure to subscribe to What’s the Point? and share this episode with someone who’s ready to take control of their financial future. Every share helps us grow this community and continue delivering powerful stories like Chad’s.