In this episode, we’re sharing a powerful excerpt from one of our most popular mentor-led workshops—an intro to venture capital with Diego Rubio from the Center on Rural Innovation (CORI). Diego unpacks how venture capital really works, what VCs are looking for, and whether this funding path makes sense for your startup.

You’ll learn:

• The structure behind VC funds and why they chase big wins
• How equity dilution works across funding stages
• What signals investors look for in early-stage startups
• When founders should not pursue VC funding
• What it takes to be “VC-ready”

🎧 To access the full one-hour workshop (plus book a free call with Diego), create a free account at sprocketwky.com/join.

This episode is sponsored by Kentucky Fried Creative—authentic marketing for the Common Wealth, from right here in the Commonwealth.

Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.
Ready to check out the space? Book a tour with Tiffany, our Community Coordinator!

Got a business idea? Apply for a mentorship session with one of our experienced mentors!

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Let’s turn your ideas into reality—together!
Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.