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The promise of connecting "everything" to the internet has remained frustratingly out of reach for over a decade. Despite bold predictions of 50 billion connected devices by 2020, the industry achieved just 11 billion – a mere 20% of expectations. Why? As Nick Earle of Eseye, explains, we dramatically underestimated the complexity of creating truly global connectivity.
This conversation unveils the missing piece that's finally enabling the Internet of Things to deliver on its potential: ubiquitous connectivity that works everywhere, every time. Drawing from his experience leading global tech giants and now Eseye, Nick reveals how the traditional carrier model was fundamentally misaligned with IoT's needs – and how his company's revolutionary "federation" approach, similar to the airline industry's Star Alliance, is changing everything.
What makes this discussion particularly compelling is the real-world impact. Global brands like Amazon, Shell, and Coca-Cola are already leveraging Eseye's technology to deploy single-product SKUs worldwide, transforming their manufacturing, supply chains, and business models. The ROI isn't coming from the data itself, but from the operational efficiencies of building once and deploying anywhere – delivering 100-500x returns over connectivity costs.
Beyond the technology, Nick offers a fascinating perspective on what he calls the "third wave of tech disruption" in telecommunications, where eSIM technology and new standards are breaking the 40-year carrier lock on connectivity. For business leaders contemplating IoT strategies, this provides crucial context on why previous attempts may have faltered and how the landscape has fundamentally changed.
Whether you're leading a global enterprise or a nimble startup, this episode illuminates how the barriers to IoT adoption are finally falling away, making connected product deployment more accessible and scalable than ever before. The future where devices intelligently choose their own best connectivity method – be it cellular, satellite, or something else – is closer than you might think.

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