🌱 How Chaitsi Ahuja is Making India More Sustainable?

In this powerful episode of What's Your Mantra, we speak with Chaitsi Ahuja, founder of Brown Living, India’s first plastic-free marketplace.

Discover how a single beach cleanup led to a full-blown eco-mission to fight plastic pollution and promote zero-waste living.

💡 Topics Covered: Sustainable living tips for beginners Plastic-free product alternatives.

Why sachet packaging is harming rural India

What is multi-layer plastic (MLP) & why it’s dangerous

How to live zero waste in India

Building eco-friendly businesses in India

Chapters:

00:00 – 01:18 – Introduction: Are we giving back to nature?

01:19 – 03:56 – Meet Chaitsi Ahuja, Founder of Brown Living

03:57 – 05:59 – The beach cleanup that changed her life

06:00 – 08:48 – What is multi-layer plastic (MLP)?

08:49 – 10:19 – The birth of Brown Living & early research

10:20 – 13:00 – What does “sustainability” actually mean?13:01 – 15:35 – Brown Living’s 5-step “Brown Lens” framework

15:36 – 20:45 – The sachet shampoo crisis in rural India

20:46 – 26:13 – Can we fix plastic waste at scale?

26:14 – 30:00 – Easy ways to start sustainable living at home

30:01 - 31:10 - Rethinking Skincare: Less is More

31:11 - 32:02 - Why Label Literacy Matters

32:03 - 34:20 - Trust, Regulations & Consumer Reality 34:21 - 36:00 - Convenience vs Sustainability

36:01 - 37:25 - Navigating Health Myths & Info Overload 37:26 - 39:13 - The Rise of Conscious Artisans

39:14 - 40:08 - From Arrowroot to Enzymes: Natural Alternatives

40:09 - 43:01 - Eco-Innovation: Packaging & Design Matters

43:02 - 48:05 - Greenwashing vs Genuine Sustainability 48:06 - 54:12 - Building Brown Living & a Sustainable Future