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Content provided by Kelsey and Mary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelsey and Mary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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The Anatomy of a BSB Marketing Campaign with Jade Driver and Cassie Petrey

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Manage episode 480668696 series 3431957
Content provided by Kelsey and Mary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelsey and Mary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send Mary and Kelsey a Message!

In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!

Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)!

Support the show

Instagram: @whentheypoppedpod
TikTok: @whentheypopped
Email: [email protected]
Website: linktree.com/whentheypopped

  continue reading

130 episodes

Artwork
iconShare
 
Manage episode 480668696 series 3431957
Content provided by Kelsey and Mary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelsey and Mary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send Mary and Kelsey a Message!

In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!

Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)!

Support the show

Instagram: @whentheypoppedpod
TikTok: @whentheypopped
Email: [email protected]
Website: linktree.com/whentheypopped

  continue reading

130 episodes

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