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Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch?

In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed opportunity to tie real brand change to real product or experience upgrades.

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Borzou:
https://www.instagram.com/bronxzou/
https://www.linkedin.com/in/borzou/
Amanda: LinkedIn
https://www.linkedin.com/in/akfischer/
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They also get into:

• The thin line between evolutionary and way too safe rebrands
• How Domino’s used to compete with Pizza Hut—and who they’re really competing with now
• Why packaging and boxes might be doing more storytelling than the logo
• The missed chances around using actual dominoes (hello, falling tile visuals)
• Why the best rebrands are tied to real operational or product improvements

If you care about fast food, big brands, or how to evolve your logo without tanking your brand equity, this one’s for you.

You’ll learn:

• When a subtle brand evolution makes sense—and when it’s a cop-out
• How color shifts and packaging design change consumer perception
• Why jingles and sonic branding matter more than ever
• How to launch a rebrand so it doesn’t just… quietly exist

Follow Where Brands Get Their Edge for more real-talk brand breakdowns, not agency fluff.

Thanks for tuning in to Where Brands Get Their Edge, brought to you by Nickel Bronx.

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