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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this wildly entertaining and deeply insightful episode, veteran copywriter Frank Girard shares the hilarious and heartfelt true story of how he met legendary marketer Jon Benson — the man behind the Video Sales Letter (VSL) and over $12 billion in sales.
Discover how a life-threatening heart attack transformed Jon’s life and sparked a revolution in digital marketing, how a late-night Google search with an overripe banana led to an unexpected mentorship, and the game-changing sales secrets Frank learned along the way.
Whether you're a marketer, entrepreneur, or just curious how persuasion and human psychology collide in the most unexpected ways, this episode will leave you laughing, inspired, and ready to sell with more soul, strategy, and storytelling.
59 episodes
