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In this episode of Who Let Me Do This?, Saidee sits down with Lee Hersh, founder of the powerhouse brand Fit Foodie Finds, to talk about what it really takes to build a seven-figure digital empire without losing yourself in the process.

Lee opens up about starting her blog before Instagram even existed, turning a passion project into a full-blown business, and how she’s navigated the highs and lows of entrepreneurship, mental health, and motherhood—all while staying radically authentic.

From her boss telling her she “wouldn’t be here long” to becoming a trailblazer in the creator space, Lee shares the behind-the-scenes truths about success, burnout, imposter syndrome, and why transparency is her secret weapon.

Plus, she gets real about her decision to have one child, her experience with perinatal depression, and her unapologetic take on body autonomy—including the decision to get a breast reduction while running a wellness brand.

If you vibed with this episode, here’s how you can keep the chaos going:

  • Hit Follow so new episodes show up without you having to remember (because who has the brain space?)
  • Share it with your favorite hot mess friend so they know they’re not alone 🍷
  • Leave a rating & review — it’s basically the podcast version of a compliment, and you know I live for those 💕
  • Pop by instagram @wholetmedothispod and tell me your biggest fraud moments or just the insanity you experience as a FT working mom

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22 episodes