HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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My guest today is Scott Johnson, host of the podcast What Was That Like. Scott has been podcasting for over 10 years, and has grown What Was That Like into a massive success, regularly seeing over 50,000 downloads on every new episode. He is a well of podcasting knowledge, and in this episode we cover everything from helping a guest feel comfortable telling a vulnerable story, to monetization and ad strategies. This was a great conversation.
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