In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross.

In a wide-ranging discussion, we consider the rights and (mainly) wrongs of transactional fundraising, we look at where the Red Cross is looking to innovate and what the future of successful fundraising might look like.

Paul shares his thoughts on how a charity can encourage people who give at times of emergency to continue their support when the news media moves on to other concerns. And we consider how the Red Cross brand is managed and whether it is important that the promotional focus of the charity should cover all aspects of the charity’s operations.

If you'd like to speak to Giles, you can email him at [email protected]. Mark can be found at [email protected].

Agree? disagree? Why not make a comment and let us know. And if you've got an opinion you'd like to share, tell us why you'd like to join us on the sofas!