Marketers are under pressure to prove their worth. Budgets shrink. Targets grow. So we chase clicks, conversions and short-term wins, and forget the thing that makes them possible: brand. Brand tracking shows what people really think and feel about your business. The truth outside your own echo chamber. That’s why Matt Herbert co-founded Tracksuit, to put brand back where it belongs in the boardroom. Because when you measure what matters, creativity gets braver, instincts get sharper and growth gets real. If you’ve ever had to defend the value of brand, this episode will give you fresh firepower.