A podcast for creative women building right-sized, joy-filled businesses

If you’re a small-but-mighty business owner - the kind who loves her work, her clients, her team, and the life she’s building - this podcast was made for you.

Why My Business Works takes you behind the scenes of real interior design and architecture firms run by women who aren’t chasing “scale at all costs.” They’re building businesses that feel good, make money, and support the lives they actually want.

Each episode opens the door into a different creative business so you can see not just what they do for pricing, marketing, staffing, client experience, operations, etc., but why they do it that way. You’ll hear the principles and personal values behind their decisions, the messy experiments that taught them what works, and the moments that changed everything.

This isn’t another podcast telling you the “right” way to run a business.
It’s a permission slip to build the business that’s right for you.

You’ll find:
• Honest conversations about money, capacity, boundaries, markups, and the realities of creative service work
• Women sharing the decisions behind their flat-fees, hourly structures, procurement processes, and team structures
• Stories that spark ideas and remind you you’re not alone
• The kind of perspective that simmers in the back of your mind until it shows up later as a stroke of genius

If you run a heart-centered, community-minded, women-led business (whether it’s just you or a small team you adore) this is your space.
A space to feel inspired.
A space to feel understood.
A space to remember that joy in your work is not an accident, it’s a design choice.