In this episode of Why Your Business Is Invisible Online, John, Jim, and Kelly tackle one of the biggest shifts in digital visibility: the fragmentation of online search. It’s not just about Google anymore—your potential customers are discovering businesses through TikTok, Instagram, YouTube, voice assistants, and AI platforms like ChatGPT and Perplexity.

Key Themes & Insights:

• Search isn’t centralized anymore. With 40% of Gen Z using social media platforms for product discovery (HubSpot, 2024), sticking to Google alone is no longer a safe strategy.
  
• AI is the new search battleground. Businesses showing up in tools like ChatGPT and Perplexity gain an edge in brand visibility.
  
• Multi-platform presence drives ROI. Companies engaging across several search platforms see up to 34% more visibility (BrightEdge, 2024).
  

Memorable Quotes:

• “If you're not and your competitors are, you're losing out—period.” – Jim Falotico
  
• “Search is no longer a straight line—it’s a spiderweb.” – John Maniatis
  
• “TikTok isn’t just for dancing—it’s for discovering.” – Kelly Biggs
  

Strategy Breakdowns:

• How to talk clients through the shift: The hosts share tactics for helping hesitant clients embrace broader search strategies.
  
• Search Everywhere Optimization: A breakdown of what it means to optimize not just for Google, but for social search, voice assistants, and AI-driven tools.
  

Case study in action: John shares a real example of a Canadian law firm that ranked top in ChatGPT—and what they did to improve across platform