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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What if the real reason your downloads drop in December has nothing to do with listeners disappearing—and everything to do with the content you publish?
Most podcasters assume Christmas kills their momentum, but top podcasters on Christmas quietly gain more visibility, build deeper listener loyalty, and position themselves for a massive January surge. The difference? They understand how listener psychology shifts in December and they create content that meets listeners in the moment.
In this episode, you’ll learn:
- How holiday routines change listener behavior—and how top podcasters on Christmas adapt to it
- Why generic episodes flop in December and what timely content your audience actually wants
- The simple seasonal strategies top podcasters on Christmas use to grow when everyone else goes dark
If you want to start 2026 with momentum instead of recovering from a December slump, press play and learn exactly how to stay relevant while everyone else disappears.
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This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy.
You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.
If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.
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