In this powerful live recording of the Will Power Podcast, Will reveals why culture—not strategy, not systems, not talent—determines the destiny of every business and team. He breaks down the foundation of intentional culture, why emotional connection is the true leadership advantage, and how purpose shapes performance from the inside out. You’ll hear real stories and practical culture strategies from entrepreneurs and leaders who are building movements—not just companies.

What You’ll Learn In This Episode:

• Why the purpose of a leader is to create other leaders
• The difference between heart-set vs. mindset in culture
• Why culture is created by intention or by default
• The four pillars of culture: Purpose, Mission, Values, Vision
• How to align culture internally + externally
• Why storytelling is a cultural tool, not just marketing
• Real-life examples of culture initiatives that build loyalty
• How to use social media and PR to amplify your mission
• The power of charity and social impact as cultural anchors

If this episode challenged your thinking and fired you up, SUBSCRIBE and leave a review. It means the world and helps us reach more purpose-driven leaders around the globe.

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