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WIN More PR Opportunities with Advice from Josh Silvestro

In this episode, host Carrie Richardson is joined by Josh Silvestro, brand ambassador at Command Your Brand, a podcasting agency specializing in helping businesses amplify their voice and connect with the right audiences. Together, they explore the challenges and opportunities of podcasting, tips for effective public relations, and the secret to creating engaging content that converts.

Key Takeaways:

1. Why Storytelling Matters in Podcasting
   • Build genuine connections with your audience by sharing your authentic journey.
   • Avoid polarizing topics; focus on relatable and inspiring content.
2. Overcoming Podcasting Fears
   • Learn to embrace mistakes and use them as stepping stones for growth.
   • Practice and preparation are key to becoming a confident speaker.
3. The ROI of Podcasting
   • Understand how guest appearances on niche podcasts can lead to unexpected opportunities.
   • Repurpose podcast content into blog posts, social media clips, and more to maximize value.
4. Creating a Personal Brand Through Public Relations
   • People buy from people, not businesses. Focus on showcasing your unique expertise.
   • Start small but strategic by targeting niche audiences and growing from there.

Quotes from the Episode:

• "People buy from people, not businesses." – Josh Silvestro
• "Podcasting is not just about being heard; it's about building trust and visibility." – Carrie Richardson

Actionable Tips:

1. Start by clarifying your niche and target audience.
2. Use platforms like YouTube or podcast networks to explore similar content for inspiration.
3. Don’t underestimate the power of repurposing podcast content across channels.

Technology Tip:
Leverage AI tools to analyze transcripts, generate content, and identify key insights to streamline your podcast marketing efforts.

Links & Resources Mentioned:

• Visit Command Your Brand to learn more about their services.
• Book a call with Josh or the Command Your Brand team at CommandYourBrand.com/bookacall

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com

Book time with Carrie here!

Be a guest on WIN! We host successful entrepreneurs who share advice with other entrepreneurs on how to build, grow or sell a business using examples from their own experience.