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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Florence Nightingale's persuasive approach to reforming military hospitals:
- One Statistic
- Need clear, memorable number
- Help people realize seriousness of problem
- Example: 2,800 preventable deaths in one month
- One Story
- Brain wired to remember stories
- Combine with striking statistic for power
- Allows listeners to update their thinking
- One Solution
- Focus on clear, specific action
- Make it achievable
- Avoid laundry list of reforms
Tips for Implementation:
- Identify most compelling statistic
- Find powerful story illustrating emotional impact
- Focus on specific solution
Test Your Message:
- Is statistic clear and memorable?
- Does story stick?
- Is solution specific and achievable?
Bottom Line:
- Simple formula: one statistic, one story, one solution
- Use this approach to change minds effectively
For more tips on persuasive presentations, refer to the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com.
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