The 10 Call Rule: How 1 Hour a Week Transforms Fundraising

• Zig Ziglar's principle: "You don't have to be great to start, but you have to start to be great"
• Persistence matters more than perfection in fundraising
• Problems with delaying fundraising until election years:
  • Skills get rusty
  • Missed opportunities to build a war chest

The 10 Call Rule:

1. Block one hour each week specifically for fundraising
2. Commit to making 10 phone calls during that hour

Implementation Strategy:

• Start with previous donors
• Update them on legislative session
• Make a specific ask
• Pause and wait for response
• Process donation immediately or follow up

Benefits of Consistency:

• Hundreds of calls completed over the year
• Steady building of campaign funds
• Stronger donor relationships
• No last-minute fundraising scramble

Action Step:

• Block one hour next week for making 10 calls
• Set as recurring event
• Try for 10 consecutive weeks
• Protect this dedicated time

For more fundraising strategies and tips, refer to the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com.