In this episode of The Wirex Podcast, we dive into a question every brand should be asking: why does so much PR still feel like noise? Host Lianna is joined by Stella Friaisse, Operations Director at INPUT, to unpack what it really means to stop talking and start resonating.

Together, they explore the biggest misconceptions about PR today, the real differences between in-house comms teams and external agencies, and how KOL/influencer marketing is evolving in Web3. Stella also shares why “humanizing” a brand so often backfires, what kinds of tech narratives are connecting right now, and which comms trends are overhyped vs. underrated. Plus, they look ahead at how AI will reshape PR and influencer campaigns — from smarter targeting to more authentic storytelling at scale.

If you’re building in tech or Web3 and want your message to land with people (not just circulate online), this one’s for you. Tune in and rethink how you communicate — because impact starts with resonance, not repetition.