Given a choice, everyone prefers a discount.

We are a society that loves to cut coupons; we'll search endlessly for discount codes; we'll wait months to purchase an item knowing that there is a potential sale coming. Given an opportunity to take a discount, most of us will. But is that the best thing in real estate?

When leaving law enforcement to join real estate, John Gscheidmeier joined a discount provider. John quickly rose to the top of the firm as the sales leader with very little guidance & training. He saw the "ins and outs" of working inside a discount provider first-hand. He has a clear understanding of the 'pros' and 'cons' of using a discount provider to sell your home - and the things John discusses might surprise you.

Teachings and lessons in this episode include:

• What is and how does a discount real estate firm operate?
• How the definition of "full service" varies with each type of firm?
• How a discounter's yard sign could adversely affect your sale as the seller
• Why a discount agent must sell more to achieve the same income
• The myths of a discounter's promises to you to achieve the 'same results for less'

John breaks down his experience in working inside a discount real estate firm and how his experiences can help you make an informed decision when choosing a real estate professional.