Note: This is the first in a series of episodes of The Way Up, a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses.

What happens when you can’t find a place to watch women’s sports? You build one. Jenny Nguyen is the founder of The Sports Bra, a first-of-its-kind sports bar in Portland, Oregon, that only plays women’s sports.

In Episode 1 of The Way Up, Guy sits down with Jenny to talk about turning frustration into a business, building community, and why leading with purpose can change everything.

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