In this episode we are joined by an esteemed guest, Laurel Mintz, a distinguished figure at the intersection of marketing and venture capital, shares her journey as the founder and CEO of Elevate My Brand and general partner at Fabric VC.

With a commitment to amplifying the voices of underrepresented founders, Laurel elucidates her mission to foster innovation and drive impactful change within the business ecosystem.

Throughout our conversation, we delve into the intricacies of her unique approach to investments, emphasizing the importance of industry differentiation and the strategic application of marketing expertise in nurturing emerging brands.

Join us as we uncover valuable insights that illuminate the path toward prosperity for women-led enterprises, underscoring the significance of collaboration and support within this evolving landscape.

Our Guest This Week:

In this week’s episode of #WisdomofWomen we have an 🌟 Equity-Infused Brandsmith 🌟 in our midst!

Laurel Mintz is a powerhouse at the intersection of marketing and venture capital. As Founder & CEO of Elevate My Brand, she has spent 16 years architecting award-winning campaigns for icons like Verizon, Paw Patrol, Sprinklr, and Squishmallows, helping brands cut through the noise and scale with measurable growth. As General Partner of Fabric VC, she channels her expertise into backing diverse founders building the next wave of consumer-tech, health, and fintech innovations. Known for blending a marketer’s creativity with an investor’s rigor, Laurel champions purpose-led companies that drive both profit and impact. Her mission is simple yet bold: to elevate innovation, amplify underrepresented voices, and shape a business ecosystem that lifts humanity forward.

Takeaways:

• Laurel discusses her journey from family business to venture capital and marketing.
• The episode highlights the significance of industry differentiation for startup success.
• Listeners are encouraged to invest thoughtfully and educate themselves about the venture capital process.
• Coco and Laurel stress the necessity for women to engage in investing and support diverse founders.
• The episode concludes with a call to action for women-led businesses to create positive societal change.

00:08 The Emerging Model of Leadership

04:19 Exploring the Entrepreneurial Journey

12:17 Differentiating in the Venture Space

27:20 Founders and Their Financial Journeys

30:03 Getting in the Game: Small Checks and Big Opportunities

Burning Questions Answered:

1.What truly differentiates successful brands in crowded markets?

2.How can founders prepare their businesses to attract investment?

3.Why are women underrepresented as investors — and how can we change that?

4.What should first-time investors know before writing their first check?

5.How can women founders balance creativity, purpose, and profitability?

Favorite Quotes

“The only way to stand out is with differentiation. You’ve got to bring it.”

“Go forth, be fabulous, and make change possible.”

Guest Offers & Contact Information:

https://www.linkedin.com/company/fabric-vc

https://www.instagram.com/fabricventure/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/