In this episode we delve into the emerging paradigm of leadership, particularly how women are at the forefront of this transformative movement. Our guest, Debra Pivko, a luminary in the realms of copywriting and affiliate marketing, shares her extensive expertise, honed over two decades, in crafting compelling narratives that not only resonate but also drive substantial business growth. Through her leadership of Intrigue Creative and her co-founding of Female Power Players, Debra passionately advocates for empowering women entrepreneurs, fostering a vast community of over 85,000 business leaders and marketers. The conversation unfolds to explore the intricate dynamics of relationship-building in B2B contexts and the significance of maintaining authenticity while navigating the complexities of scaling businesses.

Takeaways:

• Debrah is a prominent figure in copywriting and business strategy, advocating for women entrepreneurs through her initiatives and expertise.
• The transition from traditional copywriting to affiliate marketing necessitates a nuanced understanding of relationship-building in business-to-business interactions.
• Resilience and adaptability are crucial qualities for entrepreneurs, especially when navigating personal challenges and professional pivots in their careers.

00:08 Amplifying Women's Leadership

06:06 The Shift to B2B: Navigating New Relationships in Marketing

11:10 The Journey of Resilience and Adaptability

27:44 Introduction to Performance Marketing

29:37 Navigating Growth: Lessons for Startups and Established Companies

Burning Questions Answered:

1.How are women redefining leadership in today’s business landscape?

2. What’s the key to building authentic relationships in B2B marketing?

3.How can resilience and adaptability shape an entrepreneur’s journey?

4.What do startups and established companies need to know about scaling through performance marketing?

Favorite Quotes:

“Leadership isn’t about doing it all—it’s about knowing how to build the right relationships to grow.” – Debra Pivko

“Scaling your business doesn’t mean losing authenticity. It means doubling down on what makes you stand out.”

OFFERS & CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/debrapivko/

LinkedIn – Business: https://www.linkedin.com/groups/14314233/

Intrigue Creative Website: https://www.intriguecreative.com/

Female Power Players: https://www.femalepowerplayers.com/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/