HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Patrick Whitney shares his path from reluctantly accepting Jay Doblin's invitation to teach a single course to discovering his passion for helping students grow. He reflects on the challenges of teaching design, particularly to eager freshmen students, and how that experience shaped his understanding of design education.
Key Topics
- The fundamental tension between business's focus on financial prediction and design's human-centered approach
- Why traditional business metrics fail to capture design's true value
- How design value is measured in human moments: laughter, social interaction, and improved daily experiences
- Patrick's prediction of a crisis in prediction-based business model and the shift from "economy of scale" to "economy of choice" in modern business
- Why businesses must demonstrate value rather than simply predict it
- How designers can generate richer arrays of strategic options
Additional Resources
ID Honors Design Visionary Patrick Whitney
Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
26 episodes