In this insightful episode, Amb. Elisha sits down with Chris Gray, acclaimed consumer psychologist and founder of The Buycologist, to uncover how ethical psychology can transform marketing and sales.

With over 30 years of experience, Chris breaks down common myths that hurt sales, reveals how to influence customer behavior without manipulation, and shares his powerful 7-step framework for building resilient, trust-based customer relationships.

Listeners will discover:

✅ Why investing in yourself is crucial for growth

✅ How to apply deep customer empathy in sales

✅ The secret to long-term brand loyalty and repeat business

✅ Why trick-based marketing strategies fail—and how to do it right

✅ How to build emotional connection without crossing ethical lines

Whether you're in marketing, sales, or leadership, this conversation is a must-listen for anyone seeking to align business growth with integrity.

Chris’s expertise makes complex psychological strategies not only accessible, but actionable.

📌 Bonus: Learn how resilient customer relationships can 3x your customer lifetime value.

Reach Chris: http://www.thebuycologist.com/

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Want to be a guest on WITneSSes? Send Elisha Arowojobe a message on #PodMatch, here: https://www.podmatch.com/member/ambelisha

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