In this episode of the WLEI Podcast, we speak with Sandrine Olivencia, author of Build to Sell: The Lean Secret to Crafting Irresistible Products, co-founder of Taktique Academy, and partner at Lean Sensei Partners. This is the second time Sandrine has joined us on the WLEI podcast, and in this particular conversation, we discuss why lean product and process development principles are crucial for entrepreneurs in today’s rapidly shifting market demands.

The conversation explores:

• How Sandrine found her way to lean and agile and how early work by lean product and process development thinkers Al Ward, Jim Morgan, Durward Sobek, and more have influenced her career trajectory;

• How to get started when it comes to building a product-led organization, in part by moving from “feature frenzy” to a focus on value-driven, performance-based product development;

• What startups should be thinking about if they want to make it past those very challenging first five years;

• Where leaders tend to stumble with lean product and process development in tech;

• What excites Sandrine most about the future and the kinds of products and companies that inspire her.

Learn more about lean product and process development at https://www.lean.org/explore-lean/product-process-development/