In this episode of Women Lead, host Nadia Koski sits down with longtime friends turned business partners Michelle Wolber and Elena Klöser, the dynamic duo behind the wellness brand and podcast “Zart und Laut” (meaning “Soft and Loud”). Recorded during the midst of a major rebrand, this episode captures the behind-the-scenes energy of launching something bold and meaningful into the world.

Michelle and Elena open up about the evolution of their 14-year friendship into a business rooted in trust, the non-negotiables of good sleep and well-being practices, and their mission to build an authentic, multifaceted brand that speaks to different generations with equal clarity and care.

From podcasting strategy and social media struggles to redefining wellness and navigating imperfection, this conversation is filled with honesty, actionable insights, and a refreshing dose of the real-world scenarios that occur when launching a new business with your best friend.

Links and Recs

Connect with Michelle Wolber on LinkedIn

Connect with Elena Klöser on LinkedIn
Listen to Michelle and Elena’s podcast: “zart und laut” (in German)

Discover more about Die-schlafprofis (“The Sleep Professionals” )

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
You can contact the show at [email protected]
or go to the website.
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