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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change.
Episode Highlights:
- The shift from proof of performance to proof of value in marketing.
- Why in-flight optimization is essential as budgets tighten.
- Lessons in transparency from early career mentorship under Walmart’s first COO.
- Staying curious and using an “advisory board” to navigate career twists.
- Influence as making people feel seen, heard, and empowered.
Links and Resources
Connect with Rikki Marler on LinkedIn
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Chapters
1. The Value of Thought Partnership (00:00:00)
2. Introducing Rikki Marler from Peak (00:00:25)
3. Evolution of Marketing Measurement (00:02:55)
4. Rikki's Career Journey and Inspiration (00:06:41)
5. Navigating Career Twists and Turns (00:10:07)
6. What Influence Truly Means (00:13:06)
224 episodes
