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Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim chats with Jeff Walker, legendary online entrepreneur and the creator of the Product Launch Formula. Jeff shares how he went from a stay-at-home dad to generating over $100 million in sales — and empowering his clients to generate over $1 billion through launches. From early struggles with sales to pioneering the online marketing space, Jeff walks us through how mastering launches, building an email list, and leaning into authenticity helped him grow a thriving business.
Whether you’re just getting started or ready to level up your game, this episode is filled with inspiring stories, tactical advice, and timeless principles that still work today.
Who is Jeff Walker? Jeff Walker is the creator of the Product Launch Formula, a groundbreaking system used by thousands of entrepreneurs to launch products, grow businesses, and scale revenue. With a legacy spanning nearly 30 years in the online business world, Jeff has helped high-profile names like Tony Robbins and Brendon Burchard while also empowering everyday entrepreneurs to quit their jobs and build sustainable income from home. He’s the author of the New York Times best-selling book Launch and the CEO of Internet Alchemy.
Connect with Jeff Walker: Website: https://productlaunchformula.com Facebook: https://www.facebook.com/JeffWalkerFan Instagram: https://www.instagram.com/jeffwalkerco/ LinkedIn: https://www.linkedin.com/in/jeffwalkerco/ YouTube: https://www.youtube.com/user/productlaunch
Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar
⏱ In this Episode:00:00 Introduction to the Work at Home Rockstar Podcast 00:32 Jeff Walker's Journey: From Stay-at-Home Dad to Online Business Success 04:39 The Evolution of Email Marketing 11:26 Challenges and Triumphs: Overcoming Business Setbacks 19:44 Building and Engaging Your Audience 21:57 Creating an Effective Opt-In Page 22:14 Driving Traffic to Your Lead Magnet 24:16 The Importance of Congruence in Lead Magnets 26:08 Delivering Value Without Overwhelming 28:02 The Power of Sequences in Marketing 33:50 Jeff's Journey and Insights 40:53 The Future of Jeff's Business and AI 42:01 Where to Learn More About Product Launch Formula 43:26 Jeff's Favorite Rock Stars
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