In this episode, Carl examines how data has become one of the most valuable assets in today’s world. No longer just a tool for analysis, data now plays a central role in business, governance, marketing, and everyday decision-making.

Part 1 looks at how data came to replace traditional forms of value—tracking how it's collected, monetized, and used by companies, platforms, and institutions to shape behavior, visibility, and access.

Part 2 explores the personal implications: what it means to live in a data-driven society, how individuals can better understand their digital footprint, and what it takes to maintain privacy, autonomy, and ethics in a system built on constant measurement.

This episode offers a clear look at how data functions as a modern currency—and what that means for individuals, organisations, and society as a whole.