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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Networking doesn’t have to feel forced, awkward, or icky. It’s just turning strangers into friends and nurturing those friendships over time. But how do you know which people to network with?
In this episode, Lindsay breaks down the 4 types of networks you need to build the right kinds of connections that help you grow your business faster (without burning out or selling your soul).
Here’s what we’ll cover:
✏️ The 4 types of networks every entrepreneur needs, and why each one matters for long-term success
✏️ How to find customers, collaborators, and community without cold-selling or faking connection
✏️ Why networking is marketing, and how to make it your highest-ROI activity
✏️ Simple ways to reach out and follow up without overthinking or feeling pushy
✏️ How to build genuine biz bestie relationships that keep you inspired and supported
Resources mentioned:
- Ick-Free Sales Community
- Video: Networking Less to Get More Clients!
- Video: How to Sell Without Selling
- Video: Perfect Sales Free Sales Call Template
- Ick-Free Sales Scripts
📝 DM & EMAIL INTRO TEMPLATE
Repeat after me: "Cold selling doesn't work. Cold connecting does!"
Hey [NAME],
I just saw/read/watched [THE POST THAT GRABBED YOUR ATTENTION] and I'm loving your perspective on [SHARED VALUE, PERSPECTIVE, OR APPROACH].
I'm [NAME] and I'm in the world of [INDUSTRY/PROFESSION/WORK].
If you're up for a good, old-fashioned networking convo, I'd love to connect to talk about [WHAT YOU'D LOVE TO TALK ABOUT/GET TO KNOW ABOUT THEM].
Up for a [ZOOM/CALL/COFFEE] in the next week or two?
[YOUR NAME]
About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.
🤟 Get Lindsay's Un-Hustle Your Business Starter Kit
Connect with Lindsay
YouTube | Instagram | Website | Podcast | Blog
42 episodes
