When I set out to write Work That’s Worth It, I knew I wanted to learn from inspiring companies like Patagonia, the icon of purpose + profit. I was fortunate to connect with Vincent Stanley, one of their very first employees, and his insights offered a rare, behind-the-scenes glimpse into how a purpose-driven company actually brings its values to life through its everyday choices.

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Today, I share one of the many gems from our conversation that you won’t find in the book. His story reveals two crucial workplace truths:

First, a culture that listens to and acts on employees' ideas isn’t just powerful —it’s the foundation of real innovation.

Second, meaningful impact doesn't require switching to a "green" company or social enterprise —it's possible in any role, even in this uncertain economy.

Listen in and get inspired by one of the pioneers of purpose-driven business.

To learn more please visit www.georgienthoven.com.