In this episode of Work This Way by FOUNDRY, filmed at FOUNDRY WalthamStow E17 in London, guest Kevin Sussat introduces ENVU Media, a marketing agency specialising in paid acquisition and retention for direct-to-consumer (DTC) brands. Kevin discusses the importance of consistency in marketing messaging across the funnel and the rising costs of online advertising. He explains how ENVU Media works to lower customer acquisition costs and boost lifetime value through innovative strategies. Highlighting their use of AI for creative strategy and ad copy, he emphasises the need for authenticity. Kevin also reflects on his journey from starting as a freelancer to employing staff and shares his personal story of moving from France to London, working at Apple, and his insights on business and lifestyle balance. He concludes by offering tips on learning new languages and emphasises the significance of rest and health for entrepreneurs.