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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand?
In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations,
Cynthia shares practical strategies for building employee-creator programs that actually work.
If you’ve ever wondered whether to pay per post, add stipends, or build commissions tied to store performance, this conversation is your roadmap.
RESOURCES MENTIONED
- Visit Wellpay.ai - https://www.wellpay.ai/
- Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw
- Perceptible Studios: Get your employees to create videos that build trust https://www.perceptiblestudios.com/
CONNECT WITH US:
- Connect With Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiawellpay/
- Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
⭐️⭐️⭐️⭐️⭐️ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
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🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
employee content creators, employee advocacy, employee-generated content, fair compensation, creator pay, commission structures, affiliate links, WellPay, Cynthia Abbott-Kerr, Workfluencer podcast, workfluencer, EGC
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