In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family. Sherehan explains how “building in public” turned into her most powerful form of content creation, why she believes revenue isn’t a marketing KPI, and how her “3-6-9 plan” transformed her B2B marketing strategy. Together, Rhona and Sherehan unpack the moments every marketer, parent, and creator can relate to — the messy middle, the fear of posting on social media, and learning how to build trust online without losing yourself. What you’ll learn

• How to build a personal brand that attracts opportunity, not burnout
• Why authenticity beats perfection in marketing leadership
• The truth about motherhood in B2B sales — and why the “balance” myth must go
• How to use community-driven branding to build loyalty and connection
• What it really takes to go viral on LinkedIn (and why you probably shouldn’t try)
• The fine line between relatable rants and meaningful storytelling

CONNECT WITH US: Sherehan's LinkedIn: https://www.linkedin.com/in/sherehanross/

Rhona's LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/

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