How do you resist the siren call of shiny new features when you're months into a project that really matters?

Adam finds himself six weeks into a 12-week build when his boss floats a couple of juicy AI integration ideas. Ben relates this to his own tendency to get distracted by massive refactors mid-feature. They dig into strategies for staying disciplined—like using future work as motivation, finding small wins along the way, or accepting that sometimes work just has to feel like work..

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With audio editing and engineering by ZCross Media.

Full show notes and transcript here.