State and county fairs have long been a bridge between rural and urban. But as our society drifts further from production agriculture, that bridge is under pressure — financially, culturally, and politically. From rising costs to volunteer burnout, lack of participation to being a political football… So how do we refocus? How do we, in the ag industry, protect these events that tell our story. Today, Jeremy Parsons from the Iowa State Fair and Taylor Pulfer with the State Fair of Texas join me as we discuss… What’s the future of our county and state fair? And what’s our role in making sure they can continue for future generations?

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