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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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In the age of social media and short-form content, many people insist that our attention spans are getting shorter. But historian Daniel Immerwahr reminds us that people have cried wolf for centuries about technology hijacking our attention. In this episode, Adam and Daniel dive into evidence that what’s changing is not our attention spans, but the objects of our focus. They also discuss moral panics of the past, compare the cognitive benefits of video games and the opera, and debate whether or not Marvel movies are a waste of time.
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Host: Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: adamgrant.net/)
Guest: Daniel Immerwahr (Website: history.northwestern.edu/people/faculty/core-faculty/daniel-immerwahr.html)
Links
How to Hide an Empire: A History of the Greater United States
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