What if your career path wasn’t a straight line, but a series of pivots that built something even better? In this episode of Workplus, we sit down with Amy Martin, Business Development Manager at Scaffold Digital, to explore her journey from marketing to tech. Amy shares how she found her place in the software industry, what skills really matter, and why tech is far more than just coding. This episode is packed with insights for anyone curious about the human side of software and how real-world problems get solved through bespoke solutions.

Whether you're a parent guiding your child, a teacher looking for inspiring stories, or someone considering a change, this conversation will help you see the tech sector, and your own potential, in a new light.

KEY TAKEAWAYS:
• You don’t need to start in tech to succeed in it
• Resilience and creativity are key to business development
• Most companies are looking for tailored software, not off-the-shelf tools
• Real career growth often comes from blending diverse experiences
• Building relationships is as important as building products
• The software industry offers roles far beyond engineering
• Discovery sessions help translate business pain points into tech solutions
• AI is already speeding up processes and supporting teams
• Tech has a big impact on regulated, high-compliance industries
• Every business has unique needs, bespoke software reflects that

BEST MOMENTS:

00:01:23. “I work for a company called Scaffold Digital. Scaffold are a software company headquartered here in Northern Ireland.”
00:02:35. “Anything that we do build, the client owns outright. They own the IP.”
00:03:21. “It really does just go back to the basics. Understanding what a company does, are they trying to grow?”
00:04:10. “I think that I’ve almost kind of married everything up through my experience.”
00:05:23. “You kind of just develop these kind of resilience skills along the way.”
00:06:25. “I actually thought I wanted to be a special needs teacher.”
00:09:29. “It was on you to get up in the morning and get to your class.”
00:13:52. “We take a client through discovery and strategy, then develop a tactical roadmap.”
00:20:10. “There’s just so much opportunity within the industry. And I think more than anywhere you can pivot once you’re in it.”
00:24:19. “For me it’s just about helping people. That’s probably a big part of my role.”

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