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DoubleVerify $DV CEO Mark Zagorski - the $100B war against digital ad fraud

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Manage episode 461069747 series 2973294
Content provided by Word of DaaS with Auren Hoffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Word of DaaS with Auren Hoffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mark Zagorski is the CEO of DoubleVerify (NYSE: DV), a $3.4B market cap company that provides digital media measurement and verification software to major advertisers and platforms.

In this episode of World of DaaS, Mark and Auren discuss:

  • The $100B digital ad fraud economy
  • Why marketing data is wrong but works
  • The death of cookies and what's next
  • Building sustainable independent adtech companies

This episode of World of DaaS was brought to you by Alkemi. Check out alkemi.ai to learn how Alkemi can help you unlock the AI market.

Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and Mark Zagorski on LinkedIn.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

  continue reading

202 episodes

Artwork
iconShare
 
Manage episode 461069747 series 2973294
Content provided by Word of DaaS with Auren Hoffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Word of DaaS with Auren Hoffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Mark Zagorski is the CEO of DoubleVerify (NYSE: DV), a $3.4B market cap company that provides digital media measurement and verification software to major advertisers and platforms.

In this episode of World of DaaS, Mark and Auren discuss:

  • The $100B digital ad fraud economy
  • Why marketing data is wrong but works
  • The death of cookies and what's next
  • Building sustainable independent adtech companies

This episode of World of DaaS was brought to you by Alkemi. Check out alkemi.ai to learn how Alkemi can help you unlock the AI market.

Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and Mark Zagorski on LinkedIn.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

  continue reading

202 episodes

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