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Mediaocean CEO Bill Wise - building the operating system for advertising
Manage episode 474530914 series 2973294
Content provided by Word of DaaS with Auren Hoffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Word of DaaS with Auren Hoffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Bill Wise is the CEO and co-founder of Mediaocean, an adtech platform that processes over $200 billion in global media spend annually.
In this episode of World of DaaS, Bill and Auren discuss:
- The hidden plumbing of global advertising
- Measurement monopolies in adtech
- The transition from linear TV to CTV
- Cultural integration in tech acquisitions
Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.
You can find Auren Hoffman on X at @auren and Bill Wise on X at @billwise.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
196 episodes
Share
Manage episode 474530914 series 2973294
Content provided by Word of DaaS with Auren Hoffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Word of DaaS with Auren Hoffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Bill Wise is the CEO and co-founder of Mediaocean, an adtech platform that processes over $200 billion in global media spend annually.
In this episode of World of DaaS, Bill and Auren discuss:
- The hidden plumbing of global advertising
- Measurement monopolies in adtech
- The transition from linear TV to CTV
- Cultural integration in tech acquisitions
Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.
You can find Auren Hoffman on X at @auren and Bill Wise on X at @billwise.
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)
196 episodes
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Similar to "World of DaaS"
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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