In this episode, I talk with Ben Sibley and Andrew Mead, creators of the Independent Analytics WordPress plugin. We discuss how the plugin offers privacy-focused, GDPR-compliant analytics entirely within your WordPress dashboard, no external servers, tracking, or cookies involved. The plugin is designed for simplicity and deep WordPress integration, providing easy-to-understand reports on visitors, referrers, devices, and more. We cover features, performance, third-party integrations, support, upcoming roadmap items, and pricing, emphasising user privacy, straightforward setup, and responsive support from the small team behind the product. Listen in for practical advice, behind-the-scenes details, and plenty of inspiration for putting privacy and simplicity first in your WordPress analytics workflow.