In this episode, Nathan Wrigley interviews Ross Morsali, creator of the popular WordPress plugin Search & Filter. Ross shares the origin story of the plugin, its evolution from a free tool to a full-fledged business, and how it enables advanced faceted search and filtering on WordPress sites. They discuss technical integrations (like ACF, various page builders, and Gutenberg), scalability, onboarding improvements, future features, and Ross's commitment to long-term support. The conversation offers insight into both the challenges and opportunities of building a complex, widely used WordPress product.