Innovation is a lot harder than one may think. Nigel Franks, Studio Director of Production at Snowed In Studios, shares his reflections on this topic and how the struggles of expanding a business are not unique. Nigel’s award-winning presentation delivered at XDS 2022 follows. You might need a notepad for this one – as Nigel discusses how textbook MBA lessons don’t always work, real-world scaling, strategic planning, and why innovation fails or succeeds in a high-growth environment.

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XDS gathers hundreds of international attendees from over 45 countries to advance the practice of external development for the games industry with three days of structured networking in Vancouver, Canada, one of the most beautiful cities in the world.

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